Introduction to Retailing is aimed at students of commerce and
entrepreneurs who want to start a retail business or who already
have a business and want to make it more successful. In today's
very competitive retail environment retailers need to be proactive
and able to adapt to changing situations. This third edition of
Introduction to Retailing looks at the factors all new retailers
need to consider when starting a retail business. Theory on these
issues is enhanced with practical examples, giving this edition a
uniquely South African flavour.
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