One hundred years ago, architects found in the medium of
photography--so good at representing a building's lines and
planes--a necessary way to promote their practices. It soon became
apparent, however, that photography did more than reproduce what it
depicted. It altered both subject and reception, as architecture in
the twentieth century was enlisted as a form of mass
communication.
Claire Zimmerman reveals how photography profoundly influenced
architectural design in the past century, playing an instrumental
role in the evolution of modern architecture. Her "picture
anthropology" demonstrates how buildings changed irrevocably and
substantially through their interaction with photography, beginning
with the emergence of mass-printed photographically illustrated
texts in Germany before World War II and concluding with the
postwar age of commercial advertising. In taking up "photographic
architecture," Zimmerman considers two interconnected topics:
first, architectural photography and its circulation; and second,
the impact of photography on architectural design. She describes
how architectural photographic protocols developed in Germany in
the early twentieth century, expanded significantly in the wartime
and postwar diaspora, and accelerated dramatically with the advent
of postmodernism.
In modern architecture, she argues, how buildings looked and how
photographs made them look overlapped in consequential ways. In
architecture and photography, the modernist concepts that were
visible to the largest number over the widest terrain with the
greatest clarity carried the day. This richly illustrated work
shows, for the first time, how new ideas and new buildings arose
from the interplay of photography and architecture--transforming
how we see the world and how we act on it.
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