Over the past two hundred years, transportation technology has
enabled citizens of any nation to visit, for the purposes of
entertainment and leisure, nearly any place on the entire globe.
Nations compete for tourists, promoting themselves by showing off
their beautiful landscapes and by holding out promises of
previously unattainable excitement. As a result, locations and
landscapes once considered sublime are becoming increasingly
mediated and commodified into both products and elements of
national identity constructs.
As digital photographs make possible the instant transmission of
any image from its point of origin to any destination, tourism has
increasingly become a means through which we simply accumulate
experiences to add to our self-constructed, accelerating
autobiographies. Tourists seek ever more exciting landscape venues
and activities for these experiences, while nations, ever more
mindful of the need to attract a global audience, have transformed
their sublime native lands and artifacts into mere grist for this
ever-accelerating mill. As the authors demonstrate, the nature of
tourism in the twenty-first century is transforming both national
identity and international consumption, making the one nearly
indistinguishable from the other.
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