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Factors Driving Social Network Site Usage (Paperback, 2015 ed.) Loot Price: R1,755
Discovery Miles 17 550
Repayment Terms: R164 pm x 12*
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Factors Driving Social Network Site Usage (Paperback, 2015 ed.): Claus-Peter H Ernst

Factors Driving Social Network Site Usage (Paperback, 2015 ed.)

Claus-Peter H Ernst

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Loot Price R1,755 Discovery Miles 17 550 | Repayment Terms: R164 pm x 12*

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Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.

General

Imprint: Springer Gabler
Country of origin: Germany
Release date: June 2015
First published: 2015
Authors: Claus-Peter H Ernst
Dimensions: 210 x 148 x 8mm (L x W x T)
Format: Paperback
Pages: 123
Edition: 2015 ed.
ISBN-13: 978-3-658-09917-6
Categories: Books > Business & Economics > Business & management > Management of specific areas > Research & development management
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-658-09917-8
Barcode: 9783658099176

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