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Communication Ethics and Universal Values (Paperback, New)
Loot Price: R3,214
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Communication Ethics and Universal Values (Paperback, New)
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This volume will revolutionize the field of communication ethics by
identifying a broad-based ethical theory of communication.
Returning to bedrock ethical principles found across cultures, such
as justice, reciprocity, and human dignity, Communication Ethics
and Universal Values transcends the world of mass media practice to
uncover a more humane and responsible code of values which society
as a whole can adopt and accept. The authors of Communication
Ethics and Universal Values collectively approach the foundational
issues of ethics from diverse perspectives and defend the
possibility of universal moral imperatives. As the authors of these
chapters examine the values in which their cultures are grounded, a
short list of ethical principles emerges--truth, respect for
another person's dignity, and no harm to the innocent. The ethical
standards that resonate within each of the six cultures represented
form the common ground on which one can stand and face today's
media crises and conundrums. The study process for this book has
demonstrated that cultures in all their differences reflect common
humanness and humanity. By returning to established universal
values, Communication Ethics and Universal Values provides
communication scholars are with inspiration and direction for their
ongoing work in mediation, conflict resolution, and relationship
and personal communication.
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