No one anticipated quite how thoroughly the Ford Mustang would
catch the imagination of the American public. The Mustang was
marketed as the all-American classic and introduced what became
known as the 'Pony Car' - an affordable, compact, highly styled car
with a sporty or performance-oriented image - and a revolutionary
example of automotive design in the United States. The company made
over a billion dollars selling over 400,000 units in its debut
year. It took only eighteen months for Ford to hit the million
Mustang mark, making it Ford's most successful launch since the
Model A. Today's car sales don't even scratch the number of
Mustangs sold in their first year. In over fifty years of
production, Ford has sold 9 million Mustangs worldwide. This book
focuses on the first generation (1964-73) and the evolution of the
Ford Mustang. This was an era when Mustang became synonymous with
the name Ford and set an unprecedented benchmark for all rivals to
follow. Its popularity was an emotional connection based on its
unique and adaptable styling, its performance and its
affordability.
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