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Turning Houses into Homes - A History of the Retailing and Consumption of Domestic Furnishings (Paperback)
Loot Price: R1,327
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Turning Houses into Homes - A History of the Retailing and Consumption of Domestic Furnishings (Paperback)
Series: The History of Retailing and Consumption
Expected to ship within 10 - 15 working days
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From the earliest times, people have striven to turn their houses
into homes through the use of decoration and furnishings,
stimulating in turn a major commercial sector dedicated to offering
the products and services essential to feed the ever-changing
dictates of domestic fashion. Whilst there is plentiful evidence to
show that these phenomena can be traced to medieval times, it is
arguable that the eighteenth century witnessed the birth of a
widespread and sophisticated consumer society. With a comparatively
wealthy and socially mobile society, eighteenth-century Britain
proved to be a fertile ground for ideas of home improvement and
beautification, which were to persist to the present day. Turning
Houses into Homes not only maps the history, changes, development
and structure of the retail furnishing industry in Britain over
three centuries, but also examines the relationships between the
retailer and the consumer, looking at how retailers helped
stimulate and shape the demand of their customers. Whilst work has
been done on specific aspects of the home, very little has been
written on the interaction between the retailer and consumer, and
the pressures brought to bear on them by issues such as gender,
education, status, symbolism, taste, decoration, hygiene, comfort
and entertainment. As such, this book offers a valuable conjunction
of retail history and consumption practices, which are examined
through a multi-disciplinary approach to explore both their
intimate connections and their wider roles in society.
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