Consumer Behaviour - Understanding Consumer Psychology and Marketing (Paperback)

Consumer Behaviour: Understanding Consumer Psychology and Marketing sheds more light on this dynamic field of study by focusing on how both internal and external factors impact the consumer decision making process. The latest perspectives and theories have been incorporated to provide students with a solid foundation, as well as plenty of examples which focus on how this theory can be applied in order to understand buyer behaviour in the South African market place.

General

Imprint:	Oxford University Press Southern Africa
Country of origin:	South Africa
Release date:	September 2013
Dimensions:	239 x 168 x 20mm (L x W x T)
Format:	Paperback
Pages:	403
ISBN-13:	978-0-19-599932-7
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Consumer Studies
LSN:	0-19-599932-0
Barcode:	9780195999327

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