Online Consumer Psychology - Understanding and Influencing Consumer Behavior in the Virtual World (Hardcover, New)

Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.

General

Imprint:	Psychology Press
Country of origin:	United States
Release date:	2005
First published:	2005
Editors:	Curtis P. Haugtvedt • Karen A. Machleit • Richard Yalch
Dimensions:	229 x 152 x 34mm (L x W x T)
Format:	Hardcover
Pages:	574
Edition:	New
ISBN-13:	978-0-8058-5154-0
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	0-8058-5154-2
Barcode:	9780805851540

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!