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Health Communication - Lessons from Family Planning and Reproductive Health (Hardcover)
Loot Price: R2,788
Discovery Miles 27 880
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Health Communication - Lessons from Family Planning and Reproductive Health (Hardcover)
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Effective communication is the key to encouraging healthy behavior.
Documenting a revolution in both theory and practice, Johns Hopkins
University experts show that communication leads the way to healthy
reproductive health and family planning behavior. They explain why
communication makes so much difference and how communication
programs can be made to work. This book presents a compilation of
lessons learned by the Johns Hopkins Center for Communication
Programs and its partners over 15 years of developing and
implementing family planning communication projects campaigns in
Africa, Asia, Latin America, and the Near East. An introductory
essay provides an overview of family planning and communication
worldwide and outlines the role of theory-based communication
programs. The main part of the book presents lessons learned in the
field about the process of designing and carrying out family
planning communication projects. More than 60 lessons are
presented, with descriptions and analysis of projects illustrating
each lesson. A final essay explores the current and future
challenges confronting family planning educators and other public
health communicators.
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