Effective communication is the key to encouraging healthy
behavior. Documenting a revolution in both theory and practice,
Johns Hopkins University experts show that communication leads the
way to healthy reproductive health and family planning behavior.
They explain why communication makes so much difference and how
communication programs can be made to work.
This book presents a compilation of lessons learned by the Johns
Hopkins Center for Communication Programs and its partners over 15
years of developing and implementing family planning communication
projects campaigns in Africa, Asia, Latin America, and the Near
East. An introductory essay provides an overview of family planning
and communication worldwide and outlines the role of theory-based
communication programs. The main part of the book presents lessons
learned in the field about the process of designing and carrying
out family planning communication projects. More than 60 lessons
are presented, with descriptions and analysis of projects
illustrating each lesson. A final essay explores the current and
future challenges confronting family planning educators and other
public health communicators.
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