Warranty Management and Product Manufacture (Hardcover, 2006 ed.)

The authors of Warranty Management and Product Manufacture have developed "Stage-3" warranty management, that views warranties from a strategic perspective, beginning with a warranty strategy that is linked to technical and commercial planning from the very start of the product development process.

The aim of warranty management is to achieve the overall business objectives by focussing on both product performance assurance as well as ensuring customer satisfaction, the ultimate goal of warranty management. Warranty Management and Product Manufacture provides guidelines for achieving this goal.

Written by two of the worlda (TM)s leading experts in warranty management, this monograph details the most up-to-date thinking in this key area of product manufacture. It will be an invaluable guide for managers in product development, production and marketing as well as graduate students in business and operations management and industrial engineering.

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