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The Politics of Marketing the Labour Party (Paperback) Loot Price: R1,469
Discovery Miles 14 690
Repayment Terms: R138 pm x 12*
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The Politics of Marketing the Labour Party (Paperback): D. Wring

The Politics of Marketing the Labour Party (Paperback)

D. Wring

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Loot Price R1,469 Discovery Miles 14 690 | Repayment Terms: R138 pm x 12*

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The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: November 2004
First published: 2005
Authors: D. Wring
Dimensions: 216 x 140 x 15mm (L x W x T)
Format: Paperback
Pages: 262
ISBN-13: 978-0-333-68953-0
Categories: Books > Social sciences > Politics & government > Political ideologies > Liberalism & centre democratic ideologies
Books > Social sciences > Politics & government > Political parties > General
Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
LSN: 0-333-68953-4
Barcode: 9780333689530

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