The Labour Party has been using marketing longer than is commonly
realised. Leading figures like Morrison, Snowden, Webb, Gaitskell,
Benn and Wilson were among those who recognized the importance of
imagery and symbolic communication long before the time of Kinnock,
Mandelson and Blair. Politics of Marketing the Labour Party traces
how the party's political campaigning has developed since its birth
and how the increasing use of marketing contributed to the radical
restructuring of both the organization and its policies.
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