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Books > Social sciences > Psychology > Social, group or collective psychology
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The Power of Identity Claims - How We Value and Defend the Self (Hardcover)
Loot Price: R4,195
Discovery Miles 41 950
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The Power of Identity Claims - How We Value and Defend the Self (Hardcover)
Expected to ship within 10 - 15 working days
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This book draws on research in psychology and behavioral economics
to show how striving to live up to our identity claims profoundly
affects our daily lives. The author argues the claims we make about
who we are and what we stand for powerfully influence us, and our
social world. Asking questions such as: Why do people resist the
temptation to cheat when cheating would benefit them greatly and no
one would find out? Why do people express different beliefs about
climate change when they are first reminded of their political
affiliation? Why do people prefer to be compensated for donating
blood with cholesterol screening than with money? Miller puts forth
a novel and compelling argument regarding how strongly our identity
claims affect our daily lives. The book provides explanations for
many forms of puzzling behavior, such as why people sometimes act
against their economic self-interest, how they avoid situations
that test their moral identities, and how they respond to failures
to live up to their moral identities. It paints an intriguing
picture of people's investment in their identity claims by showing
how they seek opportunities to demonstrate their validity, avoid
actions and circumstances that challenge their legitimacy, and
employ psychological defenses when others challenge their
legitimacy. Based on extensive research in the fields of
psychology, economics, and political science, this book is
fascinating reading for students and academics interested in
identity and the self. It also provides an expanded tool kit for
those who seek behavioral change in their organization or
community.
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