Globalization has fundamentally changed the game of business.
Strategic frameworks developed for the analysis of purely domestic
business necessarily fall short in the international business
context. Managers and business students require alternative
approaches to understand and cope with these far-reaching changes.
We must learn to think globally in order to succeed. Global
Competitive Strategy shows how we can do this by providing a unique
set of strategic tools for international business. Such tools
include the 'star analysis' that allows strategy makers to
integrate geographic information with market information about the
global business environment. Also introduced is the 'global value
connection' that shows managers how to account for the gains from
trade and the costs of trade. Aimed at MBA students taking courses
in international strategy, consultants and practising managers with
responsibility for strategic development, this 2007 book offers a
comprehensive strategic framework for gaining competitive advantage
in the global marketplace.
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