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The Global Pharmaceutical Industry - The Demise and the Path to Recovery (Hardcover)
Loot Price: R3,974
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The Global Pharmaceutical Industry - The Demise and the Path to Recovery (Hardcover)
Series: Routledge Advances in Management and Business Studies
Expected to ship within 12 - 17 working days
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The pharmaceutical industry, long thought of as a recession-proof
investment, now faces a day of reckoning. The reasons for this
impending downfall are not hard to discern. The prices the industry
charges for its prescription drugs have escalated at four to five
times the cost-of-living increases during the past two decades and
have reached a point where 30% of Americans must choose between
filling a prescription, paying for housing, and buying food. This
has brought about public pressure on governments around the world
to control drug prices, yet the world's twenty largest pharma
companies realized 80% of their growth as a result of exorbitant
price hikes. Pharma currently enjoys its extraordinary
profitability by exploiting the world's most vulnerable
populations. Yet even their ability to increase prices in the face
of falling demand does not satisfy their profit demands. The
breadth and depth of pharma's marketing transgressions exceed those
of any other industry and have now reached a point where
authorities around the world have found it necessary to take legal
action against its violations. Drastic change is needed if the
pharmaceutical industry can equitably advance the health of the
world's population and regain public esteem. This book illustrates
the range and extent of pharma's violations and addresses the
actions that should be implemented in order to make the drug
industry a more constructive, less venal part of contemporary
society. It will be of interest to researchers, academics,
practitioners, and students with an interest in the pharmaceutical
industry, healthcare management, regulation, and bioethics.
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