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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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Social Media Campaigning in Europe (Paperback)
Loot Price: R1,285
Discovery Miles 12 850
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Social Media Campaigning in Europe (Paperback)
Expected to ship within 10 - 15 working days
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Studies of election campaigns have shown an increased employment of
websites, weblog tools, email, and social media by political
campaigners, as well as the use of similar platforms by citizens to
find information, communicate about elections or engage more
generally in political issues. This comprehensive volume explores
the ways in which social media is used on the one hand as a
campaigning tool, and on the other, by local citizens. It aims to
develop a more holistic and Eurocentric research agenda by
capturing both supply and demand practices at the European level.
The authors employ both single and multination case studies,
furthering debates on how political actors and voters embrace the
new information and communication environment, in what ways, and
for what purposes. The book offers new perspectives on social media
campaigning within European democracies, thereby contributing to a
more global and comprehensive understanding of how campaigning is
affected, and might be enhanced, by developing an interactive
digital strategy. This book will be of great interest to students
of both politics and media studies. It was originally published as
a special issue of the Journal of Information Technology &
Politics.
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