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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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Political Campaigning, Elections and the Internet - Comparing the US, UK, France and Germany (Hardcover, New)
Loot Price: R1,782
Discovery Miles 17 820
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Political Campaigning, Elections and the Internet - Comparing the US, UK, France and Germany (Hardcover, New)
Series: Routledge Research in Political Communication
Expected to ship within 10 - 15 working days
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The Internet first played a minor role in the 1992 U.S.
Presidential election, and has gradually increased in importance so
that it is central to election campaign strategy. However, election
campaigners have, until very recently, focused on Web 1.0: websites
and email. Political Campaigning, Elections and the Internet
contextualises the US Presidential campaign of 2008 within three
other contests: France 2007; Germany 2009; and the UK 2010. In
offering a comparative history of the use of the Internet as an
election tool, the authors are able to test the optimistic view
that the Internet is transforming elections while also mapping the
role the Internet plays and performs for parties and candidates.
Lilleker and Jackson offer in-depth analysis demonstrating how
interactive Web 2.0 online tools, including weblogs, social
networking sites and file-sharing sites, are utilised and evaluate
the role of these tools in the marketing and branding of parties
and candidates. Examining the interactivity between candidate,
party, and voter, this important book will be of strong interest to
students and scholars of political science, elections,
international relations and political communication. It will be of
value to those within public relations, marketing and related
communication and media programmes.
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