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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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Vital Signs - Perspectives on the Health of American Campaigning (Paperback)
Loot Price: R848
Discovery Miles 8 480
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Vital Signs - Perspectives on the Health of American Campaigning (Paperback)
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It was the best of elections; it was the worst of elections. The
2004 presidential contest mobilized a record number of voters, with
121 million Americans showing up at the polls. But in many eyes,
the 2004 race also plumbed new depths. It was the most expensive
presidential election in history, with a price tag of $2.2 billion.
It was also marked by unprecedented negativity -for example, both
George W. Bush and John Kerry came under fire for their activities
during the Vietnam War, which ended three decades ago. In Vital
Signs, David Dulio and Candice Nelson analyze the Bush and Kerry
campaigns and use them as the springboard for a broader exploration
of the current U.S. campaign system and its strengths and
weaknesses. The book addresses four key issues: Who's in charge of
modern campaigns? How effective are the key players? What role does
money play? And are campaigns being conducted in an ethical manner?
In answering these questions, Dulio and Nelson draw on a wide range
of sources, including focus groups, interviews with campaign
professionals, and a unique dataset based on multiple surveys of
political consultants, party operatives, and the public. The
culmination of the seven-year "Improving Campaign Conduct" project,
Vital Signs should become an integral part of the debate about
American campaigns and elections.
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