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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
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Strategy Journeys - A Guide to Effective Strategic Planning (Paperback)
Loot Price: R1,241
Discovery Miles 12 410
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Strategy Journeys - A Guide to Effective Strategic Planning (Paperback)
Expected to ship within 12 - 19 working days
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Strategy Journeys starts from the premise that strategic planning
suffers from a bad press: it can be seen as complex, technical,
remote from the day-to-day reality of an organisation, undertaken
by an elite specialist executive group, producing threatening
changes whose rationale is barely understood - or, perhaps worse
still, having no worthwhile impact at all. For many senior
executives, strategic planning is too daunting a task, which is why
they often seek help from those with the expertise to guide the
process: they have a severe lack of confidence in their own ability
to design, plan and implement such an important and major project.
Yet organisations have never had greater need for a flexible,
resilient and engaging approach to strategic planning than now. How
do those leading an organisation know where to start, what approach
to take and how to go about the process of strategic planning?
David Booth aims to help them by demystifying the concept and
propounding a 'first principles' approach to developing a strategic
plan within the context of the individual organisation and with the
flexibility to adapt the process to focus on what really matters.
He suggests the key questions that should be asked when considering
embarking on a strategic planning 'journey' to help design and
guide the process.
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