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Money Games - Profiting from the Convergence of Sports and Entertainment (Hardcover)
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Money Games - Profiting from the Convergence of Sports and Entertainment (Hardcover)
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The businesses behind Dubai Sports City, the branding of David
Beckham, and the presence and popularity of fantasy sports leagues
on the internet are unmistakable indicators that the sports and the
entertainment industries are quickly becoming one and the same.
But, you needn't travel far or be a hard core sports fan to
appreciate this fact. Whether you play Madden NFL on the Wii, use
Nike+ along with your iPod to monitor your workouts, or channel
surf and take note of the number of athlete-driven commercials,
evidence of this transformation is ubiquitous in today's sports
viewing and consuming experience. In recent years, the rapid
convergence of sports and entertainment has been key to the sports
business industry's continued growth and financial success. Money
Games not only analyzes how industry stakeholders have monetized
this convergence, but also provides readers with answers to this
core question: how can the sports business continue to profit from
the blurring of sports and entertainment? Author David M. Carter
considers a wide array of implications for television content,
video gaming, athlete branding, the Internet, mobile technology,
gambling, sports-anchored real estate development, venue
technology, and corporate marketing-in short, those areas where
business opportunities exist now that sports and entertainment have
become one. Money Games is a must-read for professionals and future
leaders of the sports and entertainment industries, and sports fans
will also find an intriguing story about the evolution of the games
that they cherish and follow.
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