Based on primary research into the public lectures of management
gurus, this fascinating new volume analyzes how such gurus
disseminate their ideas, values and visions on the international
management lecture circuit. Adopting a novel conceptual/theoretical
perspective, it brings together insights from the fields of
management, sociology, media studies, communications and social
psychology.
Written by leading figures in the field, this topical book
covers such broad ranging areas as the live presentation of
management ideas, using rhetoric, legitimating ideas, values and
visions, the grammar of persuasion and charisma and oratory and is
a valuable resource for students academics and researchers in the
fields of management, sociology, and communications.
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