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Books > Professional & Technical > Technology: general issues > Technical design
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Design Management - The Essential Handbook (Paperback)
Loot Price: R1,206
Discovery Miles 12 060
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Design Management - The Essential Handbook (Paperback)
Expected to ship within 12 - 17 working days
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Design Management is the essential handbook to all things design.
As a discipline, design management is continually in motion;
changing, responding and adapting to the dynamics of social and
business transformation. As a business function, it combines
project management, design, strategy and supply chain techniques to
enable the creation of more effectively designed products,
services, communications and brands. As such, it is relevant to a
very broad range of industries and sectors, and Design Management
recognizes this by structuring content around four key universal
perspectives: values, horizons, visions, and futures. These
perspectives give an overview of the development, key issues and
future direction of design management. Meticulously researched,
Design Management goes beyond individual project-level
implementation to explore design strategy at both organizational
and macro levels. By showcasing its impact all the way up to
industrial and national application, students will gain a deep
understanding of the nuances, scope and scalability of design.
Filled with vibrant case studies and guest perspectives from a
spectrum of industry leaders and policy makers, this book is an
invaluable real-world commentary on design's role as a key asset in
organizational activity. The book's engaging and accessible style
provides students and practitioners with everything needed to
foster a climate of creative engagement. Online resources include a
valuable toolkit of PowerPoint slides, review questions, project
questions, activity worksheets and further reading.
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