Confessions of an Advertising Man is the distillation of all the
successful Ogilvy concepts, tactics and techniques that made the
book an international bestseller. Regarded as the father of modern
advertising David Ogilvy created some of the most memorable
advertising campaigns that set the standard for others to follow.
"We admire people who work hard, who are objective and thorough. We
detest office politicians, toadies, bullies and pompous asses. We
abhor ruthlessness. The way up our ladder is open to everybody. In
promoting people to top jobs, we are influenced as much by their
character as anything else". Ogilvy was an expert in management. If
you aspire to be a good manager in any kind of business then this
is a must read. His views are timeless and form a blueprint for
good practice in business. Confessions of an Advertising Man is the
standard introduction to advertising, written in the bracingly
robust style that has become the Ogilvy hallmark.
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