David Perlmutter examines concerns over the interplay of
pictures in the press, elite decision-making and public opinion on
foreign policy. His focus is on certain celebrated, indelible
images that, it is said, sum up famous events, provoke moral
outrage, mobilize public opinion, and spur government action: the
icons of outrage. Discourse elites thrust greatness upon such
images as well as frame their meaning and interpretation. The
public only plays a marginal role in making icons; ordinary readers
and viewers are, however, often resistant or indifferent to elite
interpretation and pretensions of outrage.
To explore these ideas, Professor Perlmutter offers a series of
case studies in crises in American foreign policy and the images
that came to define and affect them: the Tet offensive in 1968, the
Tiananmen events of 1989, and the Somalia intervention of
1992-1994. In each case, icons became sites of political struggle
and argumentation, tools of policy rather than masters of it.
Actual effects on public opinion are rarely found. Presidents,
diplomats, pundits, and journalists, when confronting news images,
apply a first person effect, projecting onto all of America or even
the whole world their personal reaction to an icon. As Perlmutter
shows, the influence of icons of outrage lies in their ability to
focus debate, not in any power of visual determinism. He concludes
that rather than worrying about how pictures affect policy, more
attention should be paid to how politicians manage, frame, and spin
images to win support for policies. A provocative study for
students, scholars, and the public concerned with visual
communication, the mass media, and current international
affairs.
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