Corporate executives, lawyers, and board of directors suffer from
groupthink when confronted with a crisis, restructuring or
litigation, which results in a communications meltdown that hurts a
company's number one asset-its reputation. This failure to
understand how to communicate in distressed situations results in
lost credibility and trust on a global basis in front of many
target audiences: customers, employees, vendors, business partners,
the media, analysts covering the company, lenders, bankers,
regulatory agencies, and elected officials. This book gives
examples of corporations who failed to communicate in a crisis,
litigation, or restructuring in this era of financial meltdowns. By
analyzing real-life examples (Lehman Brothers, BP, Toyota,
MGA/Mattel, etc.), it offers innovative solutions and
communications strategies for decision makers to help avoid
groupthink and keep good reputations intact. If you are a CEO, CFO,
general counsel, board of director, or part of the C-suite,
understanding how to communicate in a distressed situation is
crucial. A public relations nightmare might be just around the
corner. Be prepared!
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