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Managing Corporate Communications in the Age of Restructuring, Crisis, a - Revisiting Groupthink in the Boardroom (Hardcover) Loot Price: R109
Discovery Miles 1 090
You Save: R440 (80%)
Managing Corporate Communications in the Age of Restructuring, Crisis, a - Revisiting Groupthink in the Boardroom (Hardcover):...

Managing Corporate Communications in the Age of Restructuring, Crisis, a - Revisiting Groupthink in the Boardroom (Hardcover)

David Silver

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List price R549 Loot Price R109 Discovery Miles 1 090 You Save R440 (80%)

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Corporate executives, lawyers, and board of directors suffer from groupthink when confronted with a crisis, restructuring or litigation, which results in a communications meltdown that hurts a company's number one asset-its reputation. This failure to understand how to communicate in distressed situations results in lost credibility and trust on a global basis in front of many target audiences: customers, employees, vendors, business partners, the media, analysts covering the company, lenders, bankers, regulatory agencies, and elected officials. This book gives examples of corporations who failed to communicate in a crisis, litigation, or restructuring in this era of financial meltdowns. By analyzing real-life examples (Lehman Brothers, BP, Toyota, MGA/Mattel, etc.), it offers innovative solutions and communications strategies for decision makers to help avoid groupthink and keep good reputations intact. If you are a CEO, CFO, general counsel, board of director, or part of the C-suite, understanding how to communicate in a distressed situation is crucial. A public relations nightmare might be just around the corner. Be prepared!

General

Imprint: J Ross Publishing
Country of origin: United States
Release date: December 2013
First published: November 2013
Authors: David Silver
Dimensions: 236 x 154 x 18mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 232
ISBN-13: 978-1-932159-88-2
Categories: Books > Business & Economics > Business & management > Business communication & presentation > General
LSN: 1-932159-88-6
Barcode: 9781932159882

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