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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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Power Shift? Political Leadership and Social Media (Paperback)
Loot Price: R1,519
Discovery Miles 15 190
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Power Shift? Political Leadership and Social Media (Paperback)
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Power Shift? Political Leadership and Social Media examines how
political leaders have adapted to the challenges of social media,
including Facebook, Instagram, Twitter, and memes, among other
means of persuasion. Established political leaders now use social
media to grab headlines, respond to opponents, fundraise, contact
voters directly, and organize their election campaigns. Leaders of
protest movements have used social media to organize and galvanize
grassroots support and to popularize new narratives: narratives
that challenge and sometimes overturn conventional thinking. Yet
each social media platform provides different affordances and
different attributes, and each is used differently by political
leaders. In this book, leading international experts provide an
unprecedented look at the role of social media in leadership today.
Through a series of case studies dealing with topics ranging from
Emmanuel Macron and Donald Trump's use of Twitter, to Justin
Trudeau's use of selfies and Instagram, to how feminist leaders
mobilize against stereotypes and injustices, the authors argue that
many leaders have found additional avenues to communicate with the
public and use power. This raises the question of whether this is
causing a power shift in the relationship between leaders and
followers. Together the chapters in this book suggest new rules of
engagement that leaders ignore at their peril. The lack of
systematic theoretically informed and empirically supported
analyses makes Power Shift? Political Leadership and Social Media
an indispensable read for students and scholars wishing to gain new
understanding on what social media means for leadership.
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