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International Communication - Continuity and Change (Paperback, 2nd Revised edition)
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International Communication - Continuity and Change (Paperback, 2nd Revised edition)
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List price R1,218
Loot Price R500
Discovery Miles 5 000
You Save R718 (59%)
Expected to ship within 9 - 15 working days
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International Communication examines the profound changes that have
taken place, and are continuing to take place at an astonishing
speed, in international media and communication since the beginning
of the new millennium.
Building on the success of the first edition, the second edition
maps out the expansion of media and telecommunications corporations
within the macro-economic context of liberalization, deregulation,
and privatization. It then goes on to explore the impact of such
growth on audiences in different cultural contexts and from
regional, national, and international perspectives. Each chapter
contains engaging case studies on topics that exemplify the main
concepts and arguments, including Al-Jazeera, the global reach of
Bollywood, and the globalization of "reality television."
International Communication, Second Edition, is essential reading
for all communication and media studies
Features
* The only single-authored volume that deals coherently with the
complex global, political, economic, and technological contexts in
which media and culture operate.
* Fully updated to include developments since the beginning of the
new millennium.
* New case studies throughout, including the "Murdochization" of
media, the Al-Jazeera phenomenon, mobile communication, and China
and global media.
* New pedagogical features, including discussion questions,
suggestions for further reading, and notes on key terms.
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