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Ruling the Waves - Cycles of Discovery, Chaos, and Wealth from the Compass to the Internet (Paperback)
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Ruling the Waves - Cycles of Discovery, Chaos, and Wealth from the Compass to the Internet (Paperback)
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Beginning with the development of the compass, "Ruling the Waves"
examines a series of technological revolutions that promised, in
their time, to transform the world's politics and business. With
Debora Spar's gifted storytelling, each chapter reads like an
adventure tale as she recounts the histories of the printing press
and maps; of the telegraph, radio, and satellite television; of
software, encryption, and the advent of digital music. At each of
these junctures Spar suggests that invention led to both a wave of
commerce and of chaos.
Entrepreneurs such as Samuel Morse and Rupert Murdoch carved new
markets from the emerging technology and proclaimed that the old
rules no longer applied. And for a while, they were right. But
eventually--and inevitably--even cowboys need rules: rules of
property, rules of coordination, rules of competition. The
erstwhile pioneers thus turn to government, lobbying for order and
setting the stage for the next wave of discovery.
A fascinating history of business, "Ruling the Waves" is also an
original, thought-provoking analysis of the parallels between past
innovations and inventions and our own tumultuous times.
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