This book is available as open access through the Bloomsbury Open
Access programme and is available on www.bloomsburycollections.com.
The Trojan Horse traces the growth of commercial sponsorship in the
public sphere since the 1960s, its growing importance for the arts
since 1980 and its spread into areas such as education and health.
The authors' central argument is that the image of sponsorship as
corporate benevolence has served to routinize and legitimate the
presence of commerce within the public sector. The central metaphor
is of such sponsorship as a Trojan Horse helping to facilitate the
hollowing out of the public sector by private agencies and private
finance. The authors place the study in the context of the more
general colonization of the state by private capital and the
challenge posed to the dominance of neo-liberal economics by the
recent global financial crisis. After considering the passage from
patronage to sponsorship and outlining the context of the post-war
public sector since 1945, it analyses sponsorship in relation to
Thatcherism, enterprise culture and the restructuring of public
provision during the 1980s. It goes on to examine the New Labour
years, and the ways in which sponsorship has paved the way for the
increased use of private-public partnerships and private finance
initiatives within the public sector in the UK.
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