This book provides a guide for midwives and doulas who want to
establish a maternity-related business offering services such as
pregnancy complementary therapies, antenatal classes, lactation
support or full doula care. The book is designed to help potential
entrepreneurs explore whether this is the right decision for them
and provides guidance on the legal, financial and business aspects
of setting up in private practice, specifically tailored to
maternity care. Advice is given on marketing and pricing and there
is debate around the professional and ethical issues for midwives
and doulas, including avoiding conflicts of interest and
maintaining professional integrity. Case studies of midwives and
doulas who have taken the step to set up in private practice are
included, and there are various activities to help the reader with
their personal plans for their business.
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