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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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Campaigning for President 2016 - Strategy and Tactics (Hardcover, 3rd edition)
Loot Price: R4,315
Discovery Miles 43 150
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Campaigning for President 2016 - Strategy and Tactics (Hardcover, 3rd edition)
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Coming out of one of the most contentious elections in history,
Dennis Johnson and Lara Brown have assembled an outstanding team of
authors to examine one of the fiercest and most closely fought
presidential elections of our time. Like the 2008 and 2012 editions
of Campaigning for President, the 2016 edition combines the talents
and insights of political scientists who specialize in campaigns
and elections together with seasoned political professionals who
have been involved in previous presidential campaigns. Campaigning
for President is the only series on presidential campaigns that
features both political scientists and professional consultants.
This book focuses on the most important questions of this most
unusual presidential campaign. What was the appeal of Donald Trump?
Has Twitter and social media become the dominant means of
communicating? How did fake news, WikiLeaks, and the Russians
factor in this election? What happened to the Obama coalition and
why couldn't Hillary Clinton capitalize on it? Hundreds of millions
of Super PAC dollars were raised and spent, and much of that was
wasted. What happened? Is the wild west of online media the new
norm for presidential contests? These and many other questions are
answered in the provocative essays by scholars and practitioners.
The volume also is packed with valuable appendixes: a timeline of
the presidential race, biographical sketches of each candidate, a
roster of political consultants, the primary and general election
results, exit polls, and campaign spending. New to the 2016 Edition
The 2016 presidential contest brings a completely new set of
players, policies, and electoral challenges. Like the 2008 and 2012
editions, the authors probe the strategies and tactics of the
candidate campaigns and the outside organizations. The chapters
focus on Donald Trump and Hillary Clinton, but also look at the
Bernie Sanders insurgency, the collapse of the mainstream
Republican candidates, and the dynamics of the general election.
Chapters also analyze the changes in campaign finance, new
technologies, the role of social media, and how fake news and
subterfuge might become the new realities of presidential
campaigning.
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