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Designing Luxury Brands - The Science of Pleasing Customers' Senses (Hardcover, 1st ed. 2018)
Loot Price: R2,704
Discovery Miles 27 040
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Designing Luxury Brands - The Science of Pleasing Customers' Senses (Hardcover, 1st ed. 2018)
Series: Management for Professionals
Expected to ship within 10 - 15 working days
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This book shows how to build successful luxury brands using the
power of sensory science and neuro-physiology. The author
introduces - based on inspiring business cases like Tesla, Louis
Vuitton, Chanel, Hermes, Moncler, Louboutin, or Sofitel in
industries such as Fashion, Automotive or Leisure - groundbreaking
scientific methods - like the Derval Color Test (R) taken by over
10 million people - to predict luxury shoppers' preferences and
purchasing patterns and illustrates common and unique features of
successful luxury brands. Through various practical examples and
experiments, readers will be able to build, revamp, or expand
luxury brands and look at luxury from a new angle.
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