In early America, traditional commercial interaction revolved
around an entity known as the general store. Unfortunately, most of
these elusive small-town shops disappeared from our society without
leaving business-related documents behind for scholars to analyze.
This gap in the historical knowledge of America has made it
difficult to understand the nature of the networks and trade
relationships that existed between cities and the surrounding
countryside at the time.
Samuel Rex, however, left behind a vastly different legacy. A
country storekeeper who operated out of Schaefferstown,
Pennsylvania, during the later eighteenth and early nineteenth
centuries, Rex left a surprising array of documents exposing just
how he ran his business. In this book, Diane Wenger analyzes the
part Rex and others like him played in the overall commercial
structure of the Atlantic region.
While Wenger's book has a strong foundation as a work of local
history, it draws conclusions with much broader historical
implications. The rich set of documents that Samuel Rex left behind
provides a means for contesting the established model of how early
American commerce functioned, replacing it with a more fine-grained
picture of a society in which market forces and community interests
could peacefully coexist.
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