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Global Alliances in Tourism and Hospitality Management (Paperback)
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Global Alliances in Tourism and Hospitality Management (Paperback)
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Target your business strategies to fit specific tourist
cultures!Since Thomas Cook packaged the first tour in 1841,
hospitality and tourism enterprises have forged long-term alliances
with one another. Yet research suggests that most such alliances
will fail. What goes wrong? How can tourism professionals take
advantage of all the benefits of international cooperation while
minimizing the potentially disastrous risks of failure? Global
Alliances in Tourism and Hospitality Management provides empirical
research, case studies, and theory to help you make the right
decisions about this potentially high-profit strategy.To compete in
the world travel market, a firm must increase its ability to reach,
serve, and satisfy its target markets, while lowering costs. Making
an alliance is often the most efficient and effective way to reach
these twin goals. However, many firms make alliances without
sufficient planning and end up paying the price in failed tours,
dissatisfied customers, and damaged reputation. The five critical
questions that must be answered before creating a partnership
include: Do we want to partner? Do we have an ability to partner?
With whom do we partner? How do we partner? How do we sustain and
renew a partnership over time?Global Alliances in Tourism and
Hospitality Management offers specific, detailed ideas and research
on vital topics, including: deciding how and when to form alliances
handling multicultural management issues identifying the basic
elements of successful--and not so successful--partnerships
discovering the effects of culture on purchasing decisions dealing
with conflicts within alliances ensuring cross-agency
cooperationThe development and management of alliances is a
critical skill. Global Alliances in Tourism and Hospitality
Management provides you with the strategies you need to build
successful alliances. International in scope, this informative
guide will help marketers, managers, and other professionals in the
hospitality industry to lower company costs, raise profits, and
gain strategic advantages in diversified markets.
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