Marketing Library and Information Services II - A Global Outlook (Hardcover)

With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.

General

Imprint:	de Gruyter Saur
Country of origin:	Germany
Series:	IFLA Publications
Release date:	June 2013
First published:	2013
Editors:	Dinesh K. Gupta • Christie Koontz • Angels Massisimo
Dimensions:	230 x 155 x 32mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	423
ISBN-13:	978-3-11-028086-9
Categories:	Books > Reference & Interdisciplinary > Library & information sciences > General Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	3-11-028086-8
Barcode:	9783110280869

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