Hidden Assets - Revolutionize Your Development Program with a Volunteer-Driven Approach (Paperback, 1st ed)

While many nonprofits have significant volunteer resources, few know how to direct those resources strategically and systematically into their all-important development programs. Written by two fundraising experts, Hidden Assets shows you how, introducing a unique, proven formula for volunteer development that aims at enhancing fundraising, public relations, and marketing results through the strategic use of volunteers. Volunteers play a key role in a powerful new technique--affinity fundraising--that teaches step-by-step how to cultivate the donors who have the greatest affinity for an organization's work and mission. Brimming with real-life examples of how organizations have incorporated volunteers into their development programs, this hands-on guide comes with a wealth of worksheets, sample dialogues with donors, and practical tips on recruiting, retaining, and motivating volunteers.

General

Imprint:	Jossey-Bass Inc.,U.S.
Country of origin:	United States
Release date:	March 2001
First published:	2001
Authors:	DL Hodiak
Dimensions:	275 x 209 x 8mm (L x W x T)
Format:	Paperback
Pages:	128
Edition:	1st ed
ISBN-13:	978-0-7879-5351-5
Categories:	Books > Social sciences > Sociology, social studies > Social work > Charities & voluntary services Books > Business & Economics > Business & management > Ownership & organization of enterprises > Non-profitmaking organizations Promotions
LSN:	0-7879-5351-2
Barcode:	9780787953515

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