Challenging leading scientific theories that claim that our senses
report back objective reality, cognitive scientist Donald Hoffman
argues that while we should take our perceptions seriously, we
should not take them literally. From examining why fashion
designers create clothes that give the illusion of a more
"attractive" body shape to studying how companies use color to
elicit specific emotions in consumers, and even dismantling the
very notion that spacetime is objective reality, The Case Against
Reality dares us to question everything we thought we knew about
the world we see.
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