Corporate Innovation & Entrepreneurship, International Edition (Paperback, International Edition)

This innovative book will be a useful and trusted reference throughout your career, no matter which company or industry you work within. CORPORATE INNOVATION & ENTREPRENEURSHIP, 3E, International Edition is a one-of-a-kind book for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, the book employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. This groundbreaking book fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE INNOVATION & ENTREPRENEURSHIP, International Edition provides detailed, actionable answers to the "what," "how," "where," and "who" questions surrounding corporate entrepreneurship, giving you the knowledge and skills to take a leadership role in today's dynamic business environment.

General

Imprint:	CENGAGE Learning Custom Publishing
Country of origin:	United States
Release date:	2011
First published:	2011
Authors:	Donald Kuratko • Michael Morris • Jeffrey Covin
Dimensions:	234 x 188 x 19mm (L x W x T)
Format:	Paperback
Pages:	483
Edition:	International Edition
ISBN-13:	978-1-111-52691-7
Categories:	Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Business & Economics Books > Academic & Education > Varsity Textbooks > Business Management Books > Academic & Education > Varsity Textbooks > Management Books > Academic & Education > UNISA > Business & Economics Books > Academic & Education > UNISA > Business Management Books > Academic & Education > UNISA > Management Books > Academic & Education > University Of Johannesburg > Business & Economics Books > Academic & Education > University Of Johannesburg > Business Management Books > Academic & Education > University Of Johannesburg > Management
LSN:	1-111-52691-5
Barcode:	9781111526917
Course Code:	MNE3702

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