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Sports Entrepreneurship - Theory & Practice (Paperback)
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Sports Entrepreneurship - Theory & Practice (Paperback)
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Sport is inherently entrepreneurial, though few formal connections
exist in academic literature. Sports Entrepreneurship: Theory and
Practice fills that void, featuring chapters by notable scholars
whose contributions cover both the conceptual and case examples
highlighting sports entrepreneurship from a global perspective. The
editors have assembled a collection that provides insight into the
integration of entrepreneurship and sport, building on
often-distinct research from both fields, and exploring the
innovation, risk-taking, and proactiveness that connect them. The
13 chapters examine the entrepreneurial nature of sport from
numerous perspectives, including marketing, broadcasting,
sponsorship, and social entrepreneurship and feature examples of
organisations, associations, and sport-related products from the
US, Australia, Europe, and India.
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