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Books > Business & Economics > Business & management > Sales & marketing
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Social Marketing to Protect the Environment - What Works (Paperback)
Loot Price: R2,758
Discovery Miles 27 580
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Social Marketing to Protect the Environment - What Works (Paperback)
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Behavior change is central to the pursuit of sustainability. This
book details how to use community-based social marketing to
motivate environmental protection behaviors as diverse as water and
energy efficiency, alternative transportation, and watershed
protection, among others. With case studies of innovative programs
from around the world, including New Zealand, Spain, Vietnam, and
Jordan, the authors present a clear process for motivating social
change for both residential and commercial audiences. The case
studies plainly illustrate realistic conservation applications for
both work and home and show how community-based social marketing
can be harnessed to foster more sustainable communities.
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