Social Marketing to Protect the Environment - What Works (Paperback)

Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection, among others. With case studies of innovative programs from around the world, including New Zealand, Spain, Vietnam, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. The case studies plainly illustrate realistic conservation applications for both work and home and show how community-based social marketing can be harnessed to foster more sustainable communities.

General

Imprint:	Sage Publications Ltd
Country of origin:	United States
Release date:	July 2011
First published:	May 2011
Authors:	Doug McKenzie- Mohr • Nancy R. Lee • P.Wesley Schultz • Philip Kotler
Dimensions:	254 x 177 x 14mm (L x W x T)
Format:	Paperback
Pages:	256
ISBN-13:	978-1-4129-9129-2
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-4129-9129-3
Barcode:	9781412991292

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