Questionnaires - Design and Use (Hardcover, Revised)

The second edition of Questionnaires: Design and Use has been greatly expanded from the original edition (1974), which has become a standard reference and training text for people using survey research techniques. It is a complete source of information on questionnaires for lay persons and professionals-an authoritative discussion of issues combining a review of previous writings with the authors' 15 years of professional experience with questionnaires. Covered are such topics as how to choose between mail surveys and interviews, designing a study using questionnaires, questionnaire format, how to write questions, discussion of response rates, and brief recommendations on analyzing data from questionnaires. A highlight of the book is the fully annotated bibliography containing 494 sources of important work related to survey research conducted over the past 50 years, with a table of contents organized by topic. Extensively illustrated, this book is a must for people in business, marketing, psychology, education, journalism, sociology, health care, government, and all other areas where questionnaires are used.

General

Imprint:	Scarecrow Press
Country of origin:	United States
Release date:	February 1992
First published:	1986
Authors:	Douglas R. Berdie • John F. Anderson • Marsha A. Niebuhr
Dimensions:	226 x 150 x 29mm (L x W x T)
Format:	Hardcover
Pages:	344
Edition:	Revised
ISBN-13:	978-0-8108-1884-2
Categories:	Books > Social sciences > Sociology, social studies > Social research & statistics > General Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	0-8108-1884-1
Barcode:	9780810818842

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