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Priming Translation - Cognitive, Affective, and Social Factors (Hardcover)
Loot Price: R3,687
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Priming Translation - Cognitive, Affective, and Social Factors (Hardcover)
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Priming Translation combines an expanded cognitive (including
social and affective) theory of translation with a practical
research guide for empirical scholars Each section in the book is
labeled either in italics as an "Empirical Research Review,"
"Theory," or "Anecdote," or in bold as "Ideas for Research." It
draws on the latest findings in social and affective neuroscience
(Michael Gazzaniga, Joseph LeDoux) It extends Gazzaniga's
neuroscientific theory of the Left-Brain Interpreter into the
realms of the Right-Brain Interpreter and the Collective Full-Brain
Interpreter It includes pedagogical as well as literary
explorations of its theoretical and empirical suggestions
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