In politics, there are no prizes for second place. Luckily,
seasoned campaign professionals Mark Pack and Edward Maxfield have
distilled successful electoral tactics from around the globe into
101 bite-sized lessons to help steer you on the course to power.
Learn how to pass the three-seconds test, why you should actually
embrace online trolls, and why you must never, ever, forget the law
of the left nostril. Packed with advice and practical tips, this
new, fully updated third edition of the classic political guide
reveals the insider secrets and skills you need to make sure you're
in pole position on election day.
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