Through the comprehensive consideration of alternative strategies
and their highly accurate comparison from the perspective of
quantitative characteristics, the game approach refines logic and
increases the efficiency and expediency of making decisions on
business integration. Game Strategies for Business Integration in
the Digital Economy reveals the essence, features and benefits of
various strategies for business integration in the digital economy.
Presenting a general scientific idea of business integration from
the perspective of the Game Theory, Game Strategies for Business
Integration in the Digital Economy considers these game strategies
for business integration in the digital economy: cluster strategy;
public-private partnership; cooperation of universities and
business entities; parks and innovation networks; the M&A
strategy; foreign direct investment; the strategy for export
development of international business integration. Advances in
Business Marketing and Purchasing (ABM&P), offers leading edge
theory, empirical research and practice on sensemaking, planning,
implementing and evaluating of strategies in business-to-business
marketing and purchasing.
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