Books > Business & Economics > Business & management > Sales & marketing
|
Buy Now
China One, the Love of Luxe - Strategy and Framework Development towards Chinese Young Luxury Consumers (Paperback)
Loot Price: R826
Discovery Miles 8 260
|
|
China One, the Love of Luxe - Strategy and Framework Development towards Chinese Young Luxury Consumers (Paperback)
Expected to ship within 10 - 15 working days
|
China One, the Love of Luxe By Elise Ran Wang As luxury brand
executives, marketers, analysts or strategists, it is very
important to understand the Chinese luxury market and the Chinese
luxury consumers who are driving the demand for luxury goods and
leading the future direction of the luxury market. This book will
provide a unique perspective through an in-depth examination of the
Chinese luxury market, especially a specific group of young luxury
consumers who are called the "China One," as they are the first
generation born under China's "One-Child Policy" at the beginning
of China's new open-economic-environment. In "China One, the Love
of Luxe," you will learn: The overview of global luxury market,
Chinese luxury market and the consumers The historical background
of the China Ones China Ones' value system and preference toward
luxury shopping Primary research insights towards China Ones'
luxury shopping behaviors Frameworks and strategies targeting in on
the China Ones Original segmentation development towards China One
luxury consumers Practical recommendations and future directions
Combining with an increasing usage of social media, high
involvement of technology as well as a maturing value system and
related behaviors toward luxury shopping, China Ones will be the
most important consumer group of all the luxury brands to study in
the short and the long-term future. The battlefield of luxury goods
is no longer defined with geographic locations. Internet
e-commerce, the trend of luxury shopping while traveling, dependent
connections between areas, brands, and groups of people have taken
the war into a new dimension. The competition among luxury brands
has become the war of winning the heart of their consumers. In the
war of leading the Chinese luxury market, winning the China Ones'
hearts will ensure the victory on the battlefield at present as
well as in the immediate future.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.