Entrepreneurial Cosplay - Creating Identity, Building Identity, Brand and Business Acumen (Hardcover)

Entrepreneurial Cosplay takes a comprehensive and insightful look at the business of cosplay, exploring the ways that artists and fans engage in entrepreneurial and intrapreneurial practices to gain personal and professional success. Centred around the concept of entrepreneurship and the newly emerging concept of intrapreneurship - using entrepreneurial principles to enhance or further an existing concept, organization or product - the book showcases the ways in which cosplayers create new ideas, new ways of working, and new ways of doing things, exploiting their knowledge to create new opportunities. By analyzing the numerous motivations driving cosplay behavior (self-expression, external recognition, and financial gain), this volume provides a unique view of current cosplay practice and its relationship to economic activity. Offering important insight into this emerging area, this book will be of interest to scholars seeking to learn how entrepreneurial and economic models may be used to understand the emerging field of cosplay studies, as well as students and scholars working in the fields of Entrepreneurship, Business, Fan Studies, Visual Art Studies, and Gender Studies.

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Series:	Routledge Studies in Media and Cultural Industries
Release date:	May 2023
First published:	2023
Editors:	Elizabeth Gackstetter Nichols • Amy C. Lewis • Dave Tomczyk
Dimensions:	234 x 156mm (L x W)
Format:	Hardcover
Pages:	232
ISBN-13:	978-1-03-221758-1
Categories:	Books > Humanities > General Books > Arts & Architecture > The arts: general issues > General Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Economics > General Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > Popular culture Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Business & management > Business mathematics & systems > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General Books > Social sciences > Sociology, social studies > Social institutions > Customs & folklore > Costume, clothes & fashion
LSN:	1-03-221758-8
Barcode:	9781032217581

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