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Digital Asset Management - Content Architectures, Project Management, and Creating Order out of Media Chaos (Paperback, 1st ed.)
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Digital Asset Management - Content Architectures, Project Management, and Creating Order out of Media Chaos (Paperback, 1st ed.)
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Digital Asset Management: Content Architectures, Project
Management, and Creating Order out of Media Chaos is for those who
are planning a digital asset management system or interested in
becoming digital asset managers. This book explains both the
purpose of digital asset management systems and why an organization
might need one. The text then walks readers step-by-step through
the concerns involved in selecting, staffing, and maintaining a
DAM. This book is dedicated to providing you with a solid base in
the common concerns, both legal and technical, in launching a
complex DAM capable of providing visual search results and workflow
options.Containing sample job models, case studies, return on
investment models, and quotes from many top digital asset managers,
this book provides a detailed resource for the vocabulary and
procedures associated with digital asset management. It can even
serve as a field guide for system and implementation requirements
you may need to consider. This book is not dedicated to the
purchase or launch of a DAM; instead it is filled with the
information you need in order to examine digital asset management
and the challenges presented by the management of visual assets,
user rights, and branded materials. It will guide you through
justifying the cost for deploying a DAM and how to plan for growth
of the system in the future. This book provides the most useful
information to those who find themselves in the bewildering
position of formulating access control lists, auditing metadata,
and consolidating information silos into a very new sort of
workplace management tool - the DAM. The author, Elizabeth Ferguson
Keathley, is a board member of the DAM Foundation and has chaired
both the Human Resources and Education committees. Currently
Elizabeth is working with the University of British Columbia and
the DAM Foundation to establish the first official certificate
program for Digital Asset Managers. She has written, taught, and
been actively a part of conferences related to the arrangement,
description, preservation and access of information for over ten
years. Her ongoing exploration of digital asset management and its
relationship to user needs can be followed at her homepage for
Atlanta Metadata Authority : atlantametadata.com.
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