From the haute couture runways of Paris and New York and editorial
photo shoots for glossy fashion magazines to reality television,
models have been a ubiquitous staple of twentieth- and
twenty-first-century American consumer culture. In Work! Elspeth H.
Brown traces the history of modeling from the advent of
photographic modeling in the early twentieth century to the rise of
the supermodel in the 1980s. Brown outlines how the modeling
industry sanitized and commercialized models' sex appeal in order
to elicit and channel desire into buying goods. She shows how this
new form of sexuality—whether exhibited in the Ziegfeld Follies
girls' performance of Anglo-Saxon femininity or in African American
models' portrayal of black glamour in the 1960s—became a central
element in consumer capitalism and a practice that has always been
shaped by queer sensibilities. By outlining the paradox that
queerness lies at the center of capitalist heteronormativity and
telling the largely unknown story of queer models and
photographers, Brown offers an out of the ordinary history of
twentieth-century American culture and capitalism.
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