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Usability Testing for Survey Research (Paperback)
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Usability Testing for Survey Research (Paperback)
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Usability Testing for Survey Research provides researchers with a
guide to the tools necessary to evaluate, test, and modify surveys
in an iterative method during the survey pretesting process. It
includes examples that apply usability to any type of survey during
any stage of development, along with tactics on how to tailor
usability testing to meet budget and scheduling constraints. The
book's authors distill their experience to provide tips on how
usability testing can be applied to paper surveys, mixed-mode
surveys, interviewer-administered tools, and additional products.
Readers will gain an understanding of usability and usability
testing and why it is needed for survey research, along with
guidance on how to design and conduct usability tests, analyze and
report findings, ideas for how to tailor usability testing to meet
budget and schedule constraints, and new knowledge on how to apply
usability testing to other survey-related products, such as project
websites and interviewer administered tools.
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